• Digital engagement[electronic resource] :internet marketing that captures customers and builds intense brand loyalty /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/72
    書名/作者: Digital engagement : internet marketing that captures customers and builds intense brand loyalty // Leland Harden and Bob Heyman.
    作者: Harden, Leland.
    其他作者: Heyman, Bob,
    出版者: New York : : American Management Association,, c2009.
    面頁冊數: xii, 244 p. : : ill. ;; 24 cm.
    標題: Internet marketing.
    標題: Brand loyalty.
    ISBN: 9780814410721
    ISBN: 0814410723
    ISBN: 9780814410790 (ebook)
    書目註: Includes bibliographical references and index.
    電子資源: An electronic book accessible through the World Wide Web; click to view
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