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The entrepreneur's guide to advertising[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
659.1
書名/作者:
The entrepreneur's guide to advertising/ James R. Ogden and Scott Rarick.
作者:
Ogden, James R.
其他作者:
Rarick, Scott.
出版者:
Santa Barbara, Calif. : : Praeger,, c2010.
面頁冊數:
xvii, 122 p. : : ill. ;; 25 cm.
附註:
Includes index.
標題:
Advertising - Management.
標題:
Marketing - Management.
標題:
Entrepreneurship.
標題:
Small business.
ISBN:
0313365830 (e-book)
ISBN:
9780313365836 (e-book)
ISBN:
0313365822 (alk. paper)
ISBN:
9780313365829 (alk. paper)
內容註:
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
電子資源:
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
The entrepreneur's guide to advertising[electronic resource] /
Ogden, James R.
The entrepreneur's guide to advertising
[electronic resource] /James R. Ogden and Scott Rarick. - Santa Barbara, Calif. :Praeger,c2010. - xvii, 122 p. :ill. ;25 cm. - The entrepreneur's guide. - Entrepreneur's guide (Westport, Conn.).
Includes index.
What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
ISBN: 0313365830 (e-book)
LCCN: 2009034154Subjects--Topical Terms:
385854
Advertising
--Management.
LC Class. No.: HF5823 / .O3587 2010
Dewey Class. No.: 659.1
The entrepreneur's guide to advertising[electronic resource] /
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What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising.
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An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
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