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The distribution trap[electronic res...

Thomas, Andrew R.

The distribution trap[electronic resource] :keeping your innovations from becoming commodities /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/7
書名/作者:	The distribution trap : keeping your innovations from becoming commodities // Andrew R. Thomas, Timothy J. Wilkinson.
作者:	Thomas, Andrew R.
其他作者:	Wilkinson, Timothy J.
出版者:	Santa Barbara, Calif. : : Praeger,, c2010.
面頁冊數:	x, 172 p. : : ill. ;; 25 cm.
標題:	Distributors (Commerce)
標題:	Dealers (Retail trade)
標題:	New products - Marketing.
ISBN:	0313365539 (e-book)
ISBN:	9780313365539 (e-book)
ISBN:	0313365520 (alk. paper)
ISBN:	9780313365522 (alk. paper)
書目註:	Includes bibliographical references and index.
內容註:	The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The stihl story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise.
電子資源:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

The distribution trap[electronic resource] :keeping your innovations from becoming commodities /
Thomas, Andrew R.

The distribution trapkeeping your innovations from becoming commodities /[electronic resource] :Andrew R. Thomas, Timothy J. Wilkinson. - Santa Barbara, Calif. :Praeger,c2010. - x, 172 p. :ill. ;25 cm.

Includes bibliographical references and index.

The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The stihl story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise.

ISBN: 0313365539 (e-book)

LCCN: 2009035110Subjects--Topical Terms:

385825
Distributors (Commerce)

LC Class. No.: HF5422 / .T56 2010

Dewey Class. No.: 658.8/7

The distribution trap[electronic resource] :keeping your innovations from becoming commodities /
LDR:01358nam 2200253 a 4500 001 331961
003 DLC
005 19991001182657.0
008 110608s2010 caua sb 001 0 eng
010 $a 2009035110
020 $a 0313365539 (e-book)
020 $a 9780313365539 (e-book)
020 $a 0313365520 (alk. paper)
020 $a 9780313365522 (alk. paper)
035 $a ABC0313365539
040 $a DLC $c DLC
050 0 0 $a HF5422 $b .T56 2010
082 0 0 $a 658.8/7 $2 22
100 1 $a Thomas, Andrew R. $3 385823
245 1 4 $a The distribution trap $h [electronic resource] : $b keeping your innovations from becoming commodities / $c Andrew R. Thomas, Timothy J. Wilkinson.
260 $a Santa Barbara, Calif. : $b Praeger, $c c2010.
300 $a x, 172 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a The distribution trap -- The (d)evolution of distribution -- Abandoning brand integrity -- Turning your innovations into commodities -- Living the outsourcing compulsion -- The stihl story -- Controlling your channels -- Using a direct marketing strategy -- Going global and keeping the faith -- Distribution: the key to the sustainable enterprise.
650 0 $a Distributors (Commerce) $3 385825
650 0 $a Dealers (Retail trade) $3 385826
650 0 $a New products $x Marketing. $3 385827
700 1 $a Wilkinson, Timothy J. $3 385824
776 1 $c Original $z 0313365520
856 4 0 $3 Bibliographic record display $u http://ebooks.abc-clio.com/?isbn=9780313365539 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.

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