Media today[electronic resource] :an...
Turow, Joseph.

 

  • Media today[electronic resource] :an introduction to mass communication /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 302.23
    書名/作者: Media today : an introduction to mass communication // Joseph Turow.
    作者: Turow, Joseph.
    出版者: New York : : Routledge,, 2009.
    面頁冊數: xxxii, 679 p. : : ill. (chiefly col.). ;; 24 cm.
    標題: Mass media.
    ISBN: 9780203895344 (e-book : PDF)
    ISBN: 9780415960595
    書目註: Includes bibliographical references and index.
    內容註: pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
    電子資源: Click here to view
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