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Marketing the populist politician[electronic resource] :the demotic democrat /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	324.7/30941
書名/作者:	Marketing the populist politician : the demotic democrat // Robert Busby.
作者:	Busby, Robert.
出版者:	Basingstoke [England] ; : Palgrave Macmillan,, 2009.
面頁冊數:	ix, 232 p. ;; 22 cm.
標題:	Public relations.
標題:	Comparative politics.
標題:	Political leaders & leadership.
標題:	Politics and Government.
標題:	Marketing - Political aspects - Great Britain.
標題:	Marketing - Political aspects - United States.
標題:	Communication in politics - Great Britain.
標題:	Communication in politics - United States.
標題:	Political science & theory.
標題:	Elections & referenda.
ISBN:	9780230244283
ISBN:	0230244289
書目註:	Includes bibliographical references and index.
內容註:	Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.
摘要、提要註:	The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
電子資源:	access to fulltext (Palgrave)

Marketing the populist politician[electronic resource] :the demotic democrat /
Busby, Robert.

Marketing the populist politicianthe demotic democrat /[electronic resource] :Robert Busby. - Basingstoke [England] ;Palgrave Macmillan,2009. - ix, 232 p. ;22 cm.

Includes bibliographical references and index.

Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.

The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230244283Subjects--Topical Terms:

179075
Public relations.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: JA85.2.G7 / B87 2009

Dewey Class. No.: 324.7/30941

Marketing the populist politician[electronic resource] :the demotic democrat /
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300 $a ix, 232 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.
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