Hybridization of MNE subsidiaries[el...
Becker-Ritterspach, Florian A. A., (1972-)

 

  • Hybridization of MNE subsidiaries[electronic resource] :the automotive sector in India /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.8/87292220954
    書名/作者: Hybridization of MNE subsidiaries : the automotive sector in India // Florian A. A. Becker-Ritterspach.
    作者: Becker-Ritterspach, Florian A. A.,
    出版者: Basingstoke [England] ; : Palgrave Macmillan,, 2009.
    面頁冊數: 1 online resource (xvi, 302 p.) : : ill.
    附註: Description based on print version record.
    標題: Automobile industry and trade - Case studies. - India
    標題: International business enterprises
    標題: Auto-industrie.
    標題: Internationale ondernemingen.
    標題: Productiemanagement.
    標題: Hybride organisaties.
    標題: India.
    ISBN: 9780230233492 (electronic bk.)
    ISBN: 023023349X (electronic bk.)
    書目註: Includes bibliographical references (p. 274-295) and index.
    內容註: Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case ofSkoda Auto India -- Discussion.
    摘要、提要註: Multinational enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation ofproduction models, the author argues thatonly when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.
    電子資源: access to fulltext (Palgrave)
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