大葉大學圖書館 |

Places[electronic resource] :identity, image and reputation /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.47910688
書名/作者:	Places : identity, image and reputation // by Simon Anholt.
作者:	Anholt, Simon.
出版者:	Basingstoke : : Palgrave Macmillan,, c2010.
面頁冊數:	ix, 168 p. : : ill.
標題:	Place marketing.
標題:	Tourism - Marketing.
標題:	Lèanderimage
標題:	Tourismus
標題:	Standortmarketing
ISBN:	9780230251281
ISBN:	0230251285
書目註:	Includes bibliographical references and index.
內容註:	1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
摘要、提要註:	Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
電子資源:	access to fulltext (Palgrave)

Places[electronic resource] :identity, image and reputation /
Anholt, Simon.

Placesidentity, image and reputation /[electronic resource] :by Simon Anholt. - Basingstoke :Palgrave Macmillan,c2010. - ix, 168 p. :ill.

Includes bibliographical references and index.

1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.

Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230251281Subjects--Topical Terms:

374274
Place marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: G155.A1 / A54 2010

Dewey Class. No.: 338.47910688

Places[electronic resource] :identity, image and reputation /
LDR:02245cam a2200277 a 4500 001 328282
003 OCoLC
005 20101102091521.0
006 m d
007 cr nn muauu
008 110607s2010 enka sb 001 0 eng
020 $a 9780230251281
020 $a 0230251285
040 $a UKPGM $b eng $c UKPGM $d IDEBK
041 0 $a eng
049 $a APTA
050 4 $a G155.A1 $b A54 2010
082 0 4 $a 338.47910688 $2 22
100 1 $a Anholt, Simon. $3 374273
245 1 0 $a Places $h [electronic resource] : $b identity, image and reputation / $c by Simon Anholt.
260 $a Basingstoke : $b Palgrave Macmillan, $c c2010.
300 $a ix, 168 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a 1. Images of place : is this about marketing, or isn't it? -- 2. On image and trust -- 3. National identity : cause or effect? -- 4. Shouldplaces have simple images? -- 5. Sketches of national image and identity -- Pakistan and Mexico -- Kenya -- Denmark -- Italy -- Israel -- Switzerland -- Latvia -- America -- Albania -- Bilbao and Dubai -- Asia --China -- 6. When does marketing make sense? -- 7. Public diplomacy andplace branding : where's the link? -- 8. 'Brand Europe'--where next'? --How the world sees Europe -- Defining 'brand Europe' -- 9. Public sector, private sector -- 10. Themedia and national image -- The national media centre -- Bad press -- The question of deserved reputation -- Picking your battles -- 11. 'Is this about me?'--The critical issue of relevance -- 12. Someconclusions.
520 $a Place branding is happening. A new field of practice and study is inexistence and whatever wechoose to call it there can no longer be anydoubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
650 0 $a Place marketing. $3 374274
650 0 $a Tourism $x Marketing. $3 337290
650 7 $a Lèanderimage $2 stw $3 374275
650 7 $a Tourismus $2 stw $3 374276
650 7 $a Standortmarketing $2 stw $3 374277
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 1 $c Original. $z 9780230239777 $z 0230239773 $w (OCoLC)430497159
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230251281 $z access to fulltext (Palgrave)