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Rhetorical and critical approaches t...

Heath, Robert L. (1941-)

Rhetorical and critical approaches to public relations II

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	Rhetorical and critical approaches to public relations II/ edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer.
其他題名:	Rhetorical and critical approaches to public relations two.
其他作者:	Heath, Robert L.
出版者:	New York, N.Y. : Routledge, 2009.
面頁冊數:	xii, 380 p. : ill.; 24 cm.
標題:	Public relations - Moral and ethical aspects.
標題:	Communication in marketing.
標題:	Corporations - Public relations
ISBN:	9780805864243 (pbk.)
書目註:	Includes bibliographical references and index.

Rhetorical and critical approaches to public relations II
Rhetorical and critical approaches to public relations IIRhetorical and critical approaches to public relations two.edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer. - New York, N.Y.Routledge2009. - xii, 380 p.ill.24 cm. - Communication series..

Includes bibliographical references and index.

Rhetorical heritage and critical tradition.Robert L. Heath --Introduction

ISBN: 9780805864243 (pbk.)Subjects--Topical Terms:

336944
Public relations
--Moral and ethical aspects.

Dewey Class. No.: 659.2

Rhetorical and critical approaches to public relations II
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245 0 0 $a Rhetorical and critical approaches to public relations II $c edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer.
246 3 # $a Rhetorical and critical approaches to public relations two.
260 # $a New York, N.Y. $b Routledge $c 2009.
300 $a xii, 380 p. $b ill. $c 24 cm.
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504 $a Includes bibliographical references and index.
505 0 0 $g Introduction $r Robert L. Heath -- $t Rhetorical heritage and critical tradition. $t The rhetorical tradition : wrangle in the marketplace $r Robert L. Heath -- $t The case for pluralistic studies of public relations : rhetorical, critical, and excellence perspectives / $r Elizabeth L. Toth -- $t Theoretical black holes : a partial A to Z of missing critical thought in public relations / $r David Mckie, Debashish Munshi -- $t Civil society as a rhetorical public relations process / $r Maureen Taylor -- $t Perspectives on public relations history / $r Ron Pearson -- $t Feminist criticism in public relations : how gender can impact public relations texts and contexts / $r Linda Aldoory -- $t Creating shared meaning through ethical public relations promotion and publicity. $t Public relations and the strategic use of transparency : consistency, hypocrisy, and corporate change / $r Lars Thoger Christensen, Roy Langer -- $t 756* : the legitimacy of a baseball number / $r Josh Boyd -- $t The devil in disguise : Vioxx, drug safety, and the FDA / $r Jane Stuart Baker, Charles Conrad, Chris Cudahy, Jennifer Willyard -- $t Activist public relations and the paradox of the positive : a case study of Frederick Douglass' "Fourth of July Address" / $r Robert L. Heath, Damion Waymer -- $t Connecting organizations and their employee publics : the rhetorical analysis of employee-organization relationships (EOR) / $r Damion Waymer, Lan Ni -- $t Activism, issues, crisis, and risk : rhetorical heavy lifting. $t Crisis, crisis communication, reputation, and rhetoric / $r W. Timothy Coombs -- $t Dialogue, discourse ethics, and Disney / $r Rebecca J. Meisenbach, Sarah Bonewits Feldner -- $t Secret persuaders : ethical and rhetorical perspectives on the use of public relations front groups / $r Michael J. Palenchar, Kathy R. Fitzpatrick -- $t Inter-organizational crisis communication : exploring source and stakeholder communication in the Roman Catholic clergy sex abuse case / $r Suzanne Boys -- $t Character and the practice of public relations : Arthur W. Page and John W. Hill / $r Karen Miller Russell -- $t Outlaw discourse as postmodern public relations / $r Josh Boyd, Sarah Hagedorn Vanslette -- $t Documentary as an activist medium : the Wal-Mart movie / $r Ashli Quesinberry Stokes, Rachel L. Holloway -- $t Good environmental citizens? The green rhetoric of corporate social responsibility / $r Oyvind Ihlen.
650 # 0 $a Public relations $x Moral and ethical aspects. $3 336944
650 # 0 $a Communication in marketing. $3 336945
650 # 0 $a Corporations $x Public relations $x Moral and ethical aspects. $3 336946
700 1 # $a Heath, Robert L. $q (Robert Lawrence), $d 1941- $3 336940
700 1 # $a Toth, Elizabeth L. $3 336941
700 1 # $a Waymer, Damion. $3 336942