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International marketing

Omar, Ogenyi.

International marketing

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	658.84
[NT 47271] Title/Author:	International marketing / Ogenyi Omar.
作者:	Omar, Ogenyi.
出版者:	Basingstoke : : Palgrave Macmillan,, c2009.
面页册数:	xxvi, 518 p. ;; 25 cm.
标题:	Export marketing.
标题:	Internationales Marketing.
ISBN:	9781403900685 (pbk.)
ISBN:	140390068X (pbk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000228] null:	Introduction to international marketing -- The international marketing environment -- The international marketing information and research process -- International competitive marketing strategies -- Market selection decisions and entry strategies -- Management of exporting and importing -- International marketing operations and planning -- Product and brand decisions for international marketing -- Service strategies for international marketing -- International channels of distribution and logistics management -- Pricing decisions in international markets -- Integrated international marketing communications -- International business-to-business marketing -- Retail internationalization and marketing -- The Internet and international marketing -- Ethics and international marketing.

International marketing
Omar, Ogenyi.

International marketing Ogenyi Omar. - Basingstoke :Palgrave Macmillan,c2009. - xxvi, 518 p. ;25 cm.

Includes bibliographical references and index.

Introduction to international marketing -- The international marketing environment -- The international marketing information and research process -- International competitive marketing strategies -- Market selection decisions and entry strategies -- Management of exporting and importing -- International marketing operations and planning -- Product and brand decisions for international marketing -- Service strategies for international marketing -- International channels of distribution and logistics management -- Pricing decisions in international markets -- Integrated international marketing communications -- International business-to-business marketing -- Retail internationalization and marketing -- The Internet and international marketing -- Ethics and international marketing.

ISBN: 9781403900685 (pbk.)NTD 1,680Subjects--Topical Terms:

337175
Export marketing.

Dewey Class. No.: 658.84

International marketing
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245 1 0 $a International marketing $c Ogenyi Omar.
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300 $a xxvi, 518 p. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 # $a Introduction to international marketing -- The international marketing environment -- The international marketing information and research process -- International competitive marketing strategies -- Market selection decisions and entry strategies -- Management of exporting and importing -- International marketing operations and planning -- Product and brand decisions for international marketing -- Service strategies for international marketing -- International channels of distribution and logistics management -- Pricing decisions in international markets -- Integrated international marketing communications -- International business-to-business marketing -- Retail internationalization and marketing -- The Internet and international marketing -- Ethics and international marketing.
650 # 0 $a Export marketing. $3 337175
650 0 7 $a Internationales Marketing. $2 swd $3 337176