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Managing customers as investments : ...

Gupta Sunil

Managing customers as investments : the strategic value of customers in the long run

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Managing customers as investments : the strategic value of customers in the long run/ Gupta, Sunil;Lehmann, Donald R.
作者:	Gupta Sunil
其他作者:	Lehmann Donald R.
出版者:	New Jersey : Wharton School Publishing, 2005
面頁冊數:	205頁; 24x16公分
標題:	Consumers
標題:	Consumers' preferences
ISBN:	0131428950(精裝)
ISBN:	9780131428959(精裝)

Managing customers as investments : the strategic value of customers in the long run
Gupta Sunil

Managing customers as investments : the strategic value of customers in the long runGupta, Sunil;Lehmann, Donald R. - 1st ed - New JerseyWharton School Publishing2005 - 205頁24x16公分

ISBN: 0131428950(精裝)Subjects--Topical Terms:

142031
Consumers

Managing customers as investments : the strategic value of customers in the long run
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