Record Type: |
Language materials, printed
: Monograph/item
|
Title/Author: |
Marketing strategy/ Ferrell,O.C.;Hartline,Michael D.;Lucas,George H.Jr.[et al] |
Author: |
FerrellO.C. |
other author: |
HartlineMichael D. |
Published: |
Fort Worth,TX : Harcourt Brace & Company, 1998 |
Description: |
407頁; 26x21公分 |
Subject: |
Markting-management |
ISBN: |
0030248019(平裝) |