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Advertising,promotion,and supplement...

Shimp, Terence A.

Advertising,promotion,and supplemental aspects of integrated marketing communications

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Advertising,promotion,and supplemental aspects of integrated marketing communications/ Shimp, Terence A.
作者:	Shimp, Terence A.
出版者:	Fort Worth,TX : Dryden Press, 1997
面頁冊數:	589頁; 26x22公分
標題:	Advertising
標題:	Communication in marketing
ISBN:	0030103525(精裝)

Advertising,promotion,and supplemental aspects of integrated marketing communications
Shimp, Terence A.

Advertising,promotion,and supplemental aspects of integrated marketing communicationsShimp, Terence A. - 4th ed - Fort Worth,TXDryden Press1997 - 589頁26x22公分

ISBN: 0030103525(精裝)Subjects--Topical Terms:

138399
Advertising

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