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Advertising promotion:supplemental a...

Shimp, Terence A.

Advertising promotion:supplemental aspects of integrated marketing communications

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Advertising promotion:supplemental aspects of integrated marketing communications/ Shimp ,Terence A.
作者:	Shimp, Terence A.
出版者:	Fort Worth : Harcourt College Publishers, 2000
面頁冊數:	674頁; 28x22公分
標題:	Advertising
標題:	Communication in marketing
標題:	Sales promotion
ISBN:	0030211131(精裝)

Advertising promotion:supplemental aspects of integrated marketing communications
Shimp, Terence A.

Advertising promotion:supplemental aspects of integrated marketing communicationsShimp ,Terence A. - 5th ed. - Fort WorthHarcourt College Publishers2000 - 674頁28x22公分

ISBN: 0030211131(精裝)Subjects--Topical Terms:

138399
Advertising

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