大葉大學圖書館 |

Capturing, analyzing, and managing word-of-mouth in the digital marketplace[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Capturing, analyzing, and managing word-of-mouth in the digital marketplace/ Sumangla Rathore and Avinash Panwar, editors.
其他作者:	Rathore, Sumangla,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2016]
面頁冊數:	1 online resource (339 p.) : : ill.
標題:	Telemarketing.
標題:	Online social networks.
ISBN:	9781466694507 (ebk.)
ISBN:	9781466694491 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadrc, Aysegul Sagkaya Gungor -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskn Dirsehan --
摘要、提要註:	"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9449-1

Capturing, analyzing, and managing word-of-mouth in the digital marketplace[electronic resource] /
Capturing, analyzing, and managing word-of-mouth in the digital marketplace[electronic resource] /Sumangla Rathore and Avinash Panwar, editors. - Hershey, Pennsylvania :IGI Global,[2016] - 1 online resource (339 p.) :ill.

Includes bibliographical references and index.

Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadrc, Aysegul Sagkaya Gungor -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskn Dirsehan --

Restricted to subscribers or individual electronic text purchasers.

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466694507 (ebk.)Subjects--Topical Terms:

337319
Telemarketing.
Subjects--Index Terms:

Blogging

LC Class. No.: HF5415.1265 / .C3627 2016e

Dewey Class. No.: 658.8/72

Capturing, analyzing, and managing word-of-mouth in the digital marketplace[electronic resource] /
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300 $a 1 online resource (339 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadrc, Aysegul Sagkaya Gungor -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskn Dirsehan --
505 8 $a Facebook experience is different: an empirical study in Indian context / Punita Duhan, Anurag Singh -- Investigating impact of electronic word of mouth on consumer purchase intention / Shubham Goswami -- E-WOM issues and challenges: a study with respect to the FMCG sector / Dhiraj Jain, Yuvraj Sharma -- Is it worth sharing?: evaluating the role of content and emotions in viral marketing / Moumita Roy -- Impact of online reviews on purchasing decisions: an empirical study among Indian Academicians / Dhiraj Jain, Lovish Bhansali, K. Sanal Nair.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
588 $a Description based on title screen (IGI Global, viewed 09/12/2015).
650 0 $a Telemarketing. $2 swd $3 337319
650 0 $a Online social networks. $3 337142
653 $a Blogging
653 $a Brand building
653 $a Competitive advantage
653 $a Facebook
653 $a Purchasing behavior
653 $a Social media
653 $a Tourism promotion
653 $a Viral marketing
700 1 $a Rathore, Sumangla, $d 1978- $e editor. $3 690197
700 1 $a Panwar, Avinash, $d 1977- $e editor. $3 690198
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