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Experiential marketing[electronic resource] :a practical guide to interactive brand experiences /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Experiential marketing : a practical guide to interactive brand experiences // Shaz Smilansky.
作者:	Smilansky, Shaz.
出版者:	London ; : Kogan Page,, 2009.
面頁冊數:	vi, 264 p. : : ill. ;; 25 cm.
標題:	Branding (Marketing)
標題:	Target marketing.
ISBN:	9780749452759
ISBN:	0749452757
ISBN:	9780749456078 (ebook)
書目註:	Includes bibliographical references (p. [258]-259) and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Experiential marketing[electronic resource] :a practical guide to interactive brand experiences /
Smilansky, Shaz.

Experiential marketinga practical guide to interactive brand experiences /[electronic resource] :Shaz Smilansky. - London ;Kogan Page,2009. - vi, 264 p. :ill. ;25 cm.

Includes bibliographical references (p. [258]-259) and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780749452759Subjects--Topical Terms:

339624
Branding (Marketing)
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1255 / .S55 2009eb

Dewey Class. No.: 658.8/27

Experiential marketing[electronic resource] :a practical guide to interactive brand experiences /
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504 $a Includes bibliographical references (p. [258]-259) and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Target marketing. $3 339626
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