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Multisensory impact of sport events[...

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Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	650
書名/作者:	Multisensory impact of sport events : a comparative effect analysis based on soccer games // by Thorsten Tham.
作者:	Tham, Thorsten.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
面頁冊數:	xxviii, 302 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Industrial management.
標題:	Organizational behavior.
標題:	Business and Management.
標題:	Marketing.
標題:	Sports Economics.
標題:	Behavioral/Experimental Economics.
ISBN:	9783658121051
ISBN:	9783658121044
內容註:	Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
電子資源:	http://dx.doi.org/10.1007/978-3-658-12105-1

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
Tham, Thorsten.

Multisensory impact of sport eventsa comparative effect analysis based on soccer games /[electronic resource] :by Thorsten Tham. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxviii, 302 p. :ill., digital ;24 cm. - Schriftenreihe der HHL Leipzig Graduate School of Management. - Schriftenreihe der HHL Leipzig Graduate School of Management..

Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

ISBN: 9783658121051

Standard No.: 10.1007/978-3-658-12105-1doiSubjects--Topical Terms:

172181
Industrial management.

LC Class. No.: HD31 / .T436 2016

Dewey Class. No.: 650

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
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