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Multisensory impact of sport events[...

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Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	650
タイトル / 著者:	Multisensory impact of sport events : a comparative effect analysis based on soccer games // by Thorsten Tham.
著者:	Tham, Thorsten.
出版された:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
記述:	xxviii, 302 p. : : ill., digital ;; 24 cm.
含まれています:	Springer eBooks
主題:	Industrial management.
主題:	Organizational behavior.
主題:	Business and Management.
主題:	Marketing.
主題:	Sports Economics.
主題:	Behavioral/Experimental Economics.
国際標準図書番号 (ISBN) :	9783658121051
国際標準図書番号 (ISBN) :	9783658121044
[NT 15000228] null:	Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.
電子資源:	http://dx.doi.org/10.1007/978-3-658-12105-1

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
Tham, Thorsten.

Multisensory impact of sport eventsa comparative effect analysis based on soccer games /[electronic resource] :by Thorsten Tham. - Wiesbaden :Springer Fachmedien Wiesbaden :2016. - xxviii, 302 p. :ill., digital ;24 cm. - Schriftenreihe der HHL Leipzig Graduate School of Management. - Schriftenreihe der HHL Leipzig Graduate School of Management..

Brand Management in Sports -- Consideration of Multisensuality in S-O-R Models -- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848 -- Derivations of Potential Actions in the Context of Identity-Based Brand Management.

ISBN: 9783658121051

Standard No.: 10.1007/978-3-658-12105-1doiSubjects--Topical Terms:

172181
Industrial management.

LC Class. No.: HD31 / .T436 2016

Dewey Class. No.: 650

Multisensory impact of sport events[electronic resource] :a comparative effect analysis based on soccer games /
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http://dx.doi.org/10.1007/978-3-658-12105-1

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