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Creating a sustainable brand :a guid...

Campher, Henk,

Creating a sustainable brand :a guide to growing thesustainability top line /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.82
書名/作者:	Creating a sustainable brand : : a guide to growing thesustainability top line // Henk Campher
作者:	Campher, Henk,
出版者:	Oxford : : Do Sustainability,, 2014
面頁冊數:	1 online resource (81 pages)
附註:	Reference
標題:	Relationship marketing
標題:	Branding (Marketing)
標題:	Customer loyalty
標題:	Sustainability - Encyclopedias.
ISBN:	9781910174074
ISBN:	9781910174081
內容註:	Creating a sustainable brand: a guide to growing the sustainability top line -- Abstract -- About the Author -- Acknowledgments -- Contents -- Part 1: The Changing World of a Sustainable Brand -- Part 2: The Birth of a Brand -- Part 3: The Anatomy of a Sustainable Brand -- Reference
摘要、提要註:	Sustainable brands may have started as 'doing less harm', butbrands today are supported by over a decade of phenomenal changesin sustainability. Today's sustainable brands are looking for theholy grail of sustainability -- a fusion of products and brandingthat can actually drive sustainability and also grow the businesstop line. This guide by sustainable brand expert Henk Campher isthe model for building a sustainable brand that will help you getthere
電子資源:	http://portal.igpublish.com/iglibrary/search/NBNIB0000963.html

Creating a sustainable brand :a guide to growing thesustainability top line /
Campher, Henk,

Creating a sustainable brand :a guide to growing thesustainability top line /Henk Campher - Oxford :Do Sustainability,2014 - 1 online resource (81 pages) - DoShorts. - DoShorts.

Reference

Creating a sustainable brand: a guide to growing the sustainability top line -- Abstract -- About the Author -- Acknowledgments -- Contents -- Part 1: The Changing World of a Sustainable Brand -- Part 2: The Birth of a Brand -- Part 3: The Anatomy of a Sustainable Brand -- Reference

Sustainable brands may have started as 'doing less harm', butbrands today are supported by over a decade of phenomenal changesin sustainability. Today's sustainable brands are looking for theholy grail of sustainability -- a fusion of products and brandingthat can actually drive sustainability and also grow the businesstop line. This guide by sustainable brand expert Henk Campher isthe model for building a sustainable brand that will help you getthere

ISBN: 9781910174074Subjects--Topical Terms:

197595
Relationship marketing

LC Class. No.: HF5415.55 / C384 2014

Dewey Class. No.: 658.82

Creating a sustainable brand :a guide to growing thesustainability top line /
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