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The edge :50 tips from brands that l...

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Adamson, Allen P.

The edge :50 tips from brands that lead /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	The edge : : 50 tips from brands that lead // Allen P. Adamson ; foreword by Steve Forbes.
作者:	Adamson, Allen P.
出版者:	New York, NY : : Palgrave Macmillan,, 2013.
面頁冊數:	xii, 269 p. : : ill. ;; 25 cm.
附註:	Includes index.
標題:	Product management.
標題:	Branding (Marketing)
ISBN:	9780230342248 (hbk.) :
ISBN:	0230342248 (hbk.)
內容註:	To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.

The edge :50 tips from brands that lead /
Adamson, Allen P.

The edge :50 tips from brands that lead /Allen P. Adamson ; foreword by Steve Forbes. - New York, NY :Palgrave Macmillan,2013. - xii, 269 p. :ill. ;25 cm.

Includes index.

To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.

ISBN: 9780230342248 (hbk.) :NTD 828

LCCN: 2012037532Subjects--Topical Terms:

340211
Product management.

LC Class. No.: HF5415.15 / .A33 2013

Dewey Class. No.: 658.8/27

The edge :50 tips from brands that lead /
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245 1 4 $a The edge : $b 50 tips from brands that lead / $c Allen P. Adamson ; foreword by Steve Forbes.
260 $a New York, NY : $b Palgrave Macmillan, $c 2013.
300 $a xii, 269 p. : $b ill. ; $c 25 cm.
500 $a Includes index.
505 0 $a To have an edge, a brand has to be different, relevant, and have energy -- To have an edge, a brand must start with a simple idea based on "who" and "why," not just "what" and "how" -- To have an edge, a brand's customers must tell its story -- To have an edge, a brand's customers should want to tell its story -- To have an edge, gear up for a marathon, not a sprint -- To have an edge, a brand must know where it can play and win.
650 0 $a Product management. $3 340211
650 0 $a Branding (Marketing) $3 339624

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