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Self versus others[electronic resour...

Andsager, Julie L.

Self versus others[electronic resource] :media, messages, and the third-person effect /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	303.342
書名/作者:	Self versus others : media, messages, and the third-person effect // Julie L. Andsager, H. Allen White.
作者:	Andsager, Julie L.
其他作者:	White, H. Allen.
出版者:	Mahwah, N.J. : : Lawrence Erlbaum Associates,, 2007.
面頁冊數:	xii, 152 p. : : ill. ;; 24 cm.
標題:	Mass media - Social aspects.
標題:	Mass media - Psychological aspects.
標題:	Persuasion (Psychology)
ISBN:	9780203936498 (e-book : PDF)
ISBN:	9780805857160 (hbk.)
書目註:	Includes bibliographical references (p. 135-145) and indexes.
內容註:	The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.
電子資源:	Click here to view

Self versus others[electronic resource] :media, messages, and the third-person effect /
Andsager, Julie L.

Self versus othersmedia, messages, and the third-person effect /[electronic resource] :Julie L. Andsager, H. Allen White. - Mahwah, N.J. :Lawrence Erlbaum Associates,2007. - xii, 152 p. :ill. ;24 cm. - LEA's communication series. - LEA's communication series..

Includes bibliographical references (p. 135-145) and indexes.

The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.

Mode of access: World Wide Web.

ISBN: 9780203936498 (e-book : PDF)Subjects--Topical Terms:

342704
Mass media
--Social aspects.

LC Class. No.: HM1206 / .A538 2007

Dewey Class. No.: 303.342

Self versus others[electronic resource] :media, messages, and the third-person effect /
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300 $a xii, 152 p. : $b ill. ; $c 24 cm.
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