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[ subject:"Mass media." ]
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Media today[electronic resource] :an...
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Turow, Joseph.
Media today[electronic resource] :an introduction to mass communication /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
302.23
書名/作者:
Media today : an introduction to mass communication // Joseph Turow.
作者:
Turow, Joseph.
出版者:
New York : : Routledge,, 2009.
面頁冊數:
xxxii, 679 p. : : ill. (chiefly col.). ;; 24 cm.
標題:
Mass media.
ISBN:
9780203895344 (e-book : PDF)
ISBN:
9780415960595
書目註:
Includes bibliographical references and index.
內容註:
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
電子資源:
Click here to view
Media today[electronic resource] :an introduction to mass communication /
Turow, Joseph.
Media today
an introduction to mass communication /[electronic resource] :Joseph Turow. - 3rd ed. - New York :Routledge,2009. - xxxii, 679 p. :ill. (chiefly col.). ;24 cm.
Includes bibliographical references and index.
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
Mode of access: World Wide Web.
ISBN: 9780203895344 (e-book : PDF)Subjects--Topical Terms:
218943
Mass media.
LC Class. No.: P90 / .T87 2009
Dewey Class. No.: 302.23
Media today[electronic resource] :an introduction to mass communication /
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Click here to view
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