| レコード種別: |
言語・文字資料 (印刷物)
: 単行資料
|
| [NT 15000414] null: |
658.8/34082 |
| タイトル / 著者: |
Too busy to shop : marketing to "multi-minding" women // Kelley Murray Skoloda ; foreword by Geraldine Laybourne. |
| 著者: |
Skoloda, Kelley Murray, |
| 出版された: |
Westport, Conn. : : Praeger Publishers,, 2009. |
| 記述: |
xiv, 164 p. ;; 25 cm. |
| 主題: |
Women consumers. |
| 主題: |
Marketing. |
| 国際標準図書番号 (ISBN) : |
031335488X (e-Book) |
| 国際標準図書番号 (ISBN) : |
9780313354885 (e-Book) |
| 国際標準図書番号 (ISBN) : |
0313354871 (alk. paper) |
| 国際標準図書番号 (ISBN) : |
9780313354878 (alk. paper) |
| [NT 15000227] null: |
Includes bibliographical references and index. |
| [NT 15000228] null: |
Staggering stats : buying power of the female consumer -- She's the apple of many eyes : women buyers getting more attention from marketers -- What's wrong? why current marketing efforts are not working -- Why are we so hard to reach? the challenge of marketing to women 25 to 54 -- Remaking the clock : women and the 38-hour day -- Yes, I multi-mind : new ways to understand and reach "multi-minding" audiences -- Before women go shopping, they CROP: the CRedible Opinions Shortcut -- The keys to connecting with "multi-minding" women -- The better way : a new approach to reach female consumers -- What really matters? credibility -- Time is of the essence : "quick-connect" messages -- The 360-degree "E-surround" method to reach women -- She's looking for a commitment : consistent confirmation -- What does the future hold? multi-minders becoming co-brand managers. |
| 電子資源: |
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information. |