| Record Type: |
Language materials, printed
: Monograph/item
|
| [NT 15000414]: |
659.14/4 |
| Title/Author: |
Advertising 2.0 : social media marketing in a web 2.0 world // Tracy L. Tuten. |
| Author: |
Tuten, Tracy L., |
| Published: |
Westport, Conn. : : Praeger Publishers,, c2008. |
| Description: |
p. |
| Subject: |
Internet advertising. |
| Subject: |
Internet marketing. |
| Subject: |
Branding (Marketing) |
| Subject: |
Online social networks. |
| ISBN: |
0313352976 (e-Book) |
| ISBN: |
9780313352973 (e-Book) |
| ISBN: |
0313352968 (alk. paper) |
| ISBN: |
9780313352966 (alk. paper) |
| [NT 15000227]: |
Includes bibliographical references and index. |
| [NT 15000228]: |
Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success. |
| Online resource: |
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information. |