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Internal brand management in an inte...

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Ravens, Christina.

Internal brand management in an international context[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Internal brand management in an international context/ by Christina Ravens.
作者:	Ravens, Christina.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2014.
面頁冊數:	xxi, 323 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Product management.
標題:	Brand loyalty.
標題:	Employee loyalty.
標題:	International business enterprises - Employees
標題:	Economics/Management Science.
標題:	Marketing.
ISBN:	9783658007546 (electronic bk.)
ISBN:	9783658007539 (paper)
電子資源:	http://dx.doi.org/10.1007/978-3-658-00754-6

Internal brand management in an international context[electronic resource] /
Ravens, Christina.

Internal brand management in an international context[electronic resource] /by Christina Ravens. - Wiesbaden :Springer Fachmedien Wiesbaden :2014. - xxi, 323 p. :ill., digital ;24 cm. - Innovatives markenmanagement ;Band 47. - Innovatives markenmanagement ;Band 47..

ISBN: 9783658007546 (electronic bk.)Subjects--Topical Terms:

340211
Product management.

Dewey Class. No.: 658.827

Internal brand management in an international context[electronic resource] /
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