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Innovation and product management[el...

Gaubinger, Kurt.

Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	658.514
Title/Author:	Innovation and product management : a holistic and practical approach to uncertainty reduction // by Kurt Gaubinger ... [et al.].
other author:	Gaubinger, Kurt.
Published:	Berlin, Heidelberg : : Springer Berlin Heidelberg :, 2015.
Description:	xvi, 327 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
Subject:	Production management.
Subject:	Product management.
Subject:	Manufactures - Technological innovations.
Subject:	Economics/Management Science.
Subject:	Innovation/Technology Management.
Subject:	Production/Logistics/Supply Chain Management.
Subject:	Marketing.
ISBN:	9783642543760 (electronic bk.)
ISBN:	9783642543753 (paper)
[NT 15000228]:	Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
[NT 15000229]:	Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Online resource:	http://dx.doi.org/10.1007/978-3-642-54376-0

Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction /
Innovation and product managementa holistic and practical approach to uncertainty reduction /[electronic resource] :by Kurt Gaubinger ... [et al.]. - Berlin, Heidelberg :Springer Berlin Heidelberg :2015. - xvi, 327 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

ISBN: 9783642543760 (electronic bk.)

Standard No.: 10.1007/978-3-642-54376-0doiSubjects--Topical Terms:

172197
Production management.

LC Class. No.: TS155

Dewey Class. No.: 658.514

Innovation and product management[electronic resource] :a holistic and practical approach to uncertainty reduction /
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245 0 0 $a Innovation and product management $h [electronic resource] : $b a holistic and practical approach to uncertainty reduction / $c by Kurt Gaubinger ... [et al.].
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2015.
300 $a xvi, 327 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer texts in business and economics, $x 2192-4333
505 0 $a Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
520 $a Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
650 0 $a Production management. $3 172197
650 0 $a Product management. $3 340211
650 0 $a Manufactures $x Technological innovations. $3 602541
650 1 4 $a Economics/Management Science. $3 463465
650 2 4 $a Innovation/Technology Management. $3 463467
650 2 4 $a Production/Logistics/Supply Chain Management. $3 463855
650 2 4 $a Marketing. $3 173043
700 1 $a Gaubinger, Kurt. $3 602540
710 2 $a SpringerLink (Online service) $3 463450
773 0 $t Springer eBooks
830 0 $a Springer texts in business and economics. $3 464463
856 4 0 $u http://dx.doi.org/10.1007/978-3-642-54376-0
950 $a Business and Economics (Springer-11643)

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