大葉大學圖書館 |

Media, organizations and identity[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2
書名/作者:	Media, organizations and identity/ edited by Lilie Chouliaraki and Mette Morsing.
其他作者:	Chouliaraki, Lilie.
出版者:	Houndmills, Basingstoke, Hampshire, England ; : Palgrave Macmillan,, 2010.
面頁冊數:	xii, 214 p. : : ill.
標題:	Mass media and business.
標題:	Corporate image.
標題:	Mass media - Economic aspects.
標題:	Corporations - Public relations.
ISBN:	9780230248397
ISBN:	023024839X
書目註:	Includes bibliographical references and index.
內容註:	Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing -- Rethinking television in the digital age / Joseph Turow -- BBC and new media : legitimization strategies of a public service broadcaster in a corporatemarket environment / Nancy Thumim and Lilie Chouliaraki -- Expansion and autonomy : the rise of the business press / Peter Kj¶r -- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kj¶rgaard and Mete Moring -- Challenges in the mediatizingof a corporate brnd : identity-effects asLEGO establishes a media products company / Esben Karmark -- Making sense of a crucial interface : corporate communication and the news media/ Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? / Peter van Ham -- Identity and appeal in the humanitarian brand / Anne Vestergaard -- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
摘要、提要註:	This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing ona variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplayand offers a much-needed account on the contemporary configurations oforganizational identity under conditions of mediated visibility.
電子資源:	access to fulltext (Palgrave)

Media, organizations and identity[electronic resource] /
Media, organizations and identity[electronic resource] /edited by Lilie Chouliaraki and Mette Morsing. - Houndmills, Basingstoke, Hampshire, England ;Palgrave Macmillan,2010. - xii, 214 p. :ill.

Includes bibliographical references and index.

Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing -- Rethinking television in the digital age / Joseph Turow -- BBC and new media : legitimization strategies of a public service broadcaster in a corporatemarket environment / Nancy Thumim and Lilie Chouliaraki -- Expansion and autonomy : the rise of the business press / Peter Kj¶r -- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kj¶rgaard and Mete Moring -- Challenges in the mediatizingof a corporate brnd : identity-effects asLEGO establishes a media products company / Esben Karmark -- Making sense of a crucial interface : corporate communication and the news media/ Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? / Peter van Ham -- Identity and appeal in the humanitarian brand / Anne Vestergaard -- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.

This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing ona variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplayand offers a much-needed account on the contemporary configurations oforganizational identity under conditions of mediated visibility.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230248397Subjects--Topical Terms:

184594
Mass media and business.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD59 / .M374 2010

Dewey Class. No.: 659.2

Media, organizations and identity[electronic resource] /
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245 0 0 $a Media, organizations and identity $h [electronic resource] / $c edited by Lilie Chouliaraki and Mette Morsing.
260 $a Houndmills, Basingstoke, Hampshire, England ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a xii, 214 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing -- Rethinking television in the digital age / Joseph Turow -- BBC and new media : legitimization strategies of a public service broadcaster in a corporatemarket environment / Nancy Thumim and Lilie Chouliaraki -- Expansion and autonomy : the rise of the business press / Peter Kj¶r -- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity / Annenette Kj¶rgaard and Mete Moring -- Challenges in the mediatizingof a corporate brnd : identity-effects asLEGO establishes a media products company / Esben Karmark -- Making sense of a crucial interface : corporate communication and the news media/ Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? / Peter van Ham -- Identity and appeal in the humanitarian brand / Anne Vestergaard -- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
520 $a This volume fills a significant gap in the current understanding of the relationship between media and organizations, by looking at three dimensions of their interplay: (1) how the media industry changes through the use of new technologies (Media as Business), (2) how organizational identity is re-shaped by the media (Media in business) and (3) how business logic penetrates broader socio-cultural identities through press, television and new technologies (Business in the media). Drawing ona variety of disciplines, from organizational theory and corporate communication to branding, sociology and cultural studies, the volume proposes a novel, interdisciplinary approach to the media-business interplayand offers a much-needed account on the contemporary configurations oforganizational identity under conditions of mediated visibility.
520 $a "The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on July 14, 2010). $n Access may be restricted to users at subscribing institutions.
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650 0 $a Corporate image. $3 181048
650 0 $a Mass media $x Economic aspects. $3 339448
650 0 $a Corporations $x Public relations. $3 341251
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Chouliaraki, Lilie. $3 374267
700 1 $a Morsing, Mette. $3 374268
710 2 $a Palgrave Connect (Online service) $3 370384
776 1 $c Original $z 9780230515512 $z 0230515517 $w (DLC) 2009044063 $w (OCoLC)465189928
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