Corporate image.
概要
| 作品: | 20 作品在 17 項出版品 17 種語言 | |
|---|---|---|
書目資訊
Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /
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Effective apology[electronic resource] :mending fences, building bridges, and restoring trust /
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Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing /
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(書目-語言資料,印刷品)
Reputation, stock price, and you[electronic resource] :why the market rewards some companies and punishes others /
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(書目-語言資料,印刷品)
Corporate identity and crisis response strategies[electronic resource] :challenges and opportunities of communication in times of crisis /
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(書目-語言資料,印刷品)
Selected essays on corporate reputation and social media[electronic resource] :collection of empirical evidence /
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(書目-語言資料,印刷品)
Managing reputation in the banking industry[electronic resource] :theory and practice /
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(書目-語言資料,印刷品)
主題