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[ subject:"Branding (Marketing)" ]
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Brandstorm :surviving and thriving i...
~
Iyer, Savita.
Brandstorm :surviving and thriving in the new consumer-led marketplace /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8/27
書名/作者:
Brandstorm : : surviving and thriving in the new consumer-led marketplace // Liz Nickles, with Savita Iyer.
作者:
Nickles, Elizabeth.
其他作者:
Iyer, Savita.
出版者:
New York : : Palgrave Macmillan,, 2012.
面頁冊數:
xii, 243 p. ;; 25 cm.
標題:
Branding (Marketing)
標題:
Product management.
ISBN:
9780230341685 (hbk.) :
ISBN:
0230341683 (hbk.)
書目註:
Includes bibliographical references and index.
Brandstorm :surviving and thriving in the new consumer-led marketplace /
Nickles, Elizabeth.
Brandstorm :
surviving and thriving in the new consumer-led marketplace /Liz Nickles, with Savita Iyer. - 1st ed. - New York :Palgrave Macmillan,2012. - xii, 243 p. ;25 cm.
Includes bibliographical references and index.
ISBN: 9780230341685 (hbk.) :NTD 782
LCCN: 2012035566Subjects--Topical Terms:
339624
Branding (Marketing)
LC Class. No.: HF5415.1255 / .N53 2012
Dewey Class. No.: 658.8/27
Brandstorm :surviving and thriving in the new consumer-led marketplace /
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