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Football brands[electronic resource] /

Bridgewater, Susan.

Football brands[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Football brands/ Sue Bridgewater.
作者:	Bridgewater, Susan.
出版者:	Basingstoke ; : Palgrave Macmillan,, 2010.
面頁冊數:	ix, 194 p. : : ill.
標題:	Branding (Marketing)
標題:	Soccer - Marketing.
ISBN:	9780230281363
ISBN:	0230281362
書目註:	Includes bibliographical references and index.
內容註:	List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.
摘要、提要註:	Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.
電子資源:	access to fulltext (Palgrave)

Football brands[electronic resource] /
Bridgewater, Susan.

Football brands[electronic resource] /Sue Bridgewater. - Basingstoke ;Palgrave Macmillan,2010. - ix, 194 p. :ill.

Includes bibliographical references and index.

List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.

Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230281363Subjects--Topical Terms:

339624
Branding (Marketing)
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / B75 2010

Dewey Class. No.: 658.827

Football brands[electronic resource] /
LDR:02186nam a2200277 a 4500 001 328527
003 OCoLC
005 20101102091552.0
006 m d
007 cr nn muauu
008 110607s2010 enka sb 001 0 eng d
020 $a 9780230281363
020 $a 0230281362
040 $a UKPGM $b eng $c UKPGM
041 0 $a eng
049 $a APTA
050 1 4 $a HD69.B7 $b B75 2010
082 0 4 $a 658.827 $2 22
100 1 $a Bridgewater, Susan. $3 375550
245 1 0 $a Football brands $h [electronic resource] / $c Sue Bridgewater.
260 $a Basingstoke ; $a New York : $b Palgrave Macmillan, $c 2010.
300 $a ix, 194 p. : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a List of figures and tables -- Acknowledgments -- Introduction: Why view football clubs and organizations as brands? -- What is a football brand? -- Brand relationships in football -- Understanding the football 'brandscape' -- Football brand experiences -- Globalization of footballbrands -- Managing football brands through different stages of the lifecycle -- References -- Index.
520 $a Researchers, media and analysts increasingly refer to football clubsas brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brandsand E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Oct. 6, 2010). $n Access may berestricted to users at subscribing institutions.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Soccer $x Marketing. $3 375551
655 7 $a Electronic books. $2 local $3 336502
710 2 $a Palgrave Connect (Online service) $3 370384
776 0 8 $i Print version: $a Bridgewater, Susan. $t Football brands. $d Basingstoke ;New York : Palgrave Macmillan, 2010 $z 9780230232532 $w (OCoLC)502410436
856 4 0 $3 Palgrave Connect $u http://www.palgraveconnect.com/doifinder/10.1057/9780230281363 $z access to fulltext (Palgrave)

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