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[ author_sort:"bhargava, rohit." ]
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Personality not included[electronic resource] :why companies lose their authenticity--and how great brands get it back /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
658.8/27
書名/作者:
Personality not included : why companies lose their authenticity--and how great brands get it back // Rohit Bhargava.
作者:
Bhargava, Rohit.
出版者:
New York : : McGraw-Hill,, c2008.
面頁冊數:
xiv, 300 p. : : ill.
標題:
Branding (Marketing).
標題:
Authenticity (Philosophy).
ISBN:
9780071545211 (alk. paper)
ISBN:
0071545212 (alk. paper)
ISBN:
9780071545228
電子資源:
Click for full text (McGrawHill)
Personality not included[electronic resource] :why companies lose their authenticity--and how great brands get it back /
Bhargava, Rohit.
Personality not included
why companies lose their authenticity--and how great brands get it back /[electronic resource] :Rohit Bhargava. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill.
ISBN: 9780071545211 (alk. paper)
LCCN: 2008008582Subjects--Topical Terms:
382351
Branding (Marketing).
Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HF5415.1255 / .B47 2008
Dewey Class. No.: 658.8/27
Personality not included[electronic resource] :why companies lose their authenticity--and how great brands get it back /
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why companies lose their authenticity--and how great brands get it back /
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