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[ subject:"Advertising." ]
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Advertising[electronic resource] /
~
MacRury, Iain.
Advertising[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
659.1
書名/作者:
Advertising/ Iain MacRury.
作者:
MacRury, Iain.
出版者:
London ; : Routledge,, 2009.
面頁冊數:
xvii, 318 p. : : ill. ;; 25 cm.
標題:
Advertising.
ISBN:
9780203493199 (e-book : PDF)
ISBN:
9780415251266
書目註:
Includes bibliographical references (p. [289]-314) and index.
內容註:
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
電子資源:
Click here to view
Advertising[electronic resource] /
MacRury, Iain.
Advertising
[electronic resource] /Iain MacRury. - London ;Routledge,2009. - xvii, 318 p. :ill. ;25 cm. - Routledge introductions to media and communications. - Routledge introductions to media and communications..
Includes bibliographical references (p. [289]-314) and index.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
Mode of access: World Wide Web.
ISBN: 9780203493199 (e-book : PDF)Subjects--Topical Terms:
177147
Advertising.
LC Class. No.: HF5823 / .M132 2009
Dewey Class. No.: 659.1
Advertising[electronic resource] /
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Click here to view
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