Aaker, David A.
Overview
| Works: | 1 works in 4 publications in 1 languages | |
|---|---|---|
Titles
Essentials of marketing research
by:
Aaker, David A.; Day, George S.; Kumar, V.
(Language materials, printed)
Strategic market management :global perspectives /
by:
Aaker, David A.; McLoughlin, Damien.
(Language materials, printed)
Consumer evaluations of brand extensions
by:
Aaker, David A.; Keller, Kevin lane
(Language materials, printed)