Aaker, David A.

Essentials of marketing research by: Aaker, David A.; Day, George S.; Kumar, V. (書目-語言資料,印刷品)

Brand relevance :making competitors irrelevant / by: Aaker, David A. (書目-語言資料,印刷品)

Strategic market management :global perspectives / by: Aaker, David A.; McLoughlin, Damien. (書目-語言資料,印刷品)

Consumer evaluations of brand extensions by: Aaker, David A.; Keller, Kevin lane (書目-語言資料,印刷品)