Branding (Marketing) - Psychological aspects.

Brand psychology :consumer perceptions, corporate reputations / by: (Language materials, printed)

Brand hate[electronic resource] :navigating consumer negativity in the digital world / by: (Electronic resources)

Driving customer appeal through the use of emotional branding[electronic resource] / by: (Electronic resources)

Brand name products

Corporate image.

Branding (Marketing)

Customer loyalty.

Business and Management.

Emotion.

Customer Relationship Management.

Corporate Communication/Public Relations.

Brand name products

Media Management.

Online Marketing/Social Media.

Branding (Marketing)

Consumer behavior.

Customer loyalty.

Brand name products

Product management

Branding (Marketing)