Consumer profiling.
Overview
| Works: | 6 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Consumer demographics and behaviour[electronic resource] :markets are people /
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(Language materials, printed)
Consumer information systems and relationship management[electronic resource] :design, implementation, and use /
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(Language materials, printed)
Predictive analytics, data mining and big data :myths, misconceptions and methods /
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(Language materials, printed)
Social data analytics :[electronic resource] /collaboration for the enterprise
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(Language materials, printed)
The high roller experience :how Caesars and other world-class companies are using data to create an unforgettable customer experience /
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(Language materials, printed)
Creating value with big data analytics[electronic resource] :making smarter marketing decisions /
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(Electronic resources)
Subjects