Product placement in mass media.

Branded entertainment[electronic resource] :product placement and brand strategy in the entertainment business / …で: (言語・文字資料 (印刷物))

Engaging consumers through branded entertainment and convergent media / …で: (言語・文字資料 (印刷物))

Handbook of research on transmedia storytelling, audience engagement, and business strategies[electronic resource] / …で: (コンピュータ・メディア)

Product placement in mass media.

Advertising

Product management.

Product placement in mass media.

Branding (Marketing)

Digital storytelling.

Product placement in mass media.

Internet advertising.

Marketing