Business & Economics - Marketing - General.
Overview
| Works: | 11 works in 5 publications in 5 languages | |
|---|---|---|
Titles
Essays by distinguished marketing scholars of the Society for Marketing Advances[electronicresource] /
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(Language materials, printed)
Product and market development for subsistence marketplaces[electronic resource] /
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Business-to-business brand management[electronic resource] :theory, research and executive case study exercises /
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(Language materials, printed)
Essays by distinguished marketing scholars of the Society for Marketing Advances[electronic resource] /
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(Language materials, printed)
Product and market development for subsistence marketplaces[electronic resource] /
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(Language materials, printed)
Organizational culture, business-to-business relationships, and interfirm networks[electronic resource] /
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(Language materials, printed)
Subjects