Marketing - Cost effectiveness.
Overview
| Works: | 3 works in 2 publications in 2 languages | |
|---|---|---|
Titles
Marketing accountability[electronic resource] :how to measure marketing effectiveness /
by:
(Language materials, printed)
Marketing value metrics :a new metrics model to measure marketing effectiveness /
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(Language materials, printed)
Retail Marketing and Branding[electronic resource] :a definitive guide to maximizing ROI /
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(Electronic resources)