Brand choice.

Touch branding by: (Language materials, printed)

Measuring the effectiveness of image and linkage advertising[electronic resource] :the nitty-gritty of maxi-marketing / by: (Language materials, printed)

Creating images and the psychology of marketing communication[electronic resource] / by: (Language materials, printed)

Handbook of brand relationships[electronic resource] / by: (Language materials, printed)

Determinants of private label attitude[electronic resource] :predicting consumers' brand preferences using psychographics / by: (Language materials, printed)

Brand loyalty.

Graphic arts.

Brand choice.

Branding (Marketing)

Corporate image.

Advertising

Brand choice.

Consumer behavior

Communication in marketing.

Imagery (Psychology)

Consumers' preferences

Attachment behavior.

Brand choice.

Relationship marketing.

Brand choice.

Branding (Marketing)

Customer relations.

Marketing.

Business Strategy/Leadership.

Psychographics.

Market Research.

Consumers' preferences.

Brand choice.

Economics/Management Science.