Communication in marketing
Overview
Works: | 10 works in 9 publications in 9 languages |
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Titles
Advertising and Promotion:an integrated marketing communications perspective
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Advertising promotion:supplemental aspects of integrated marketing communications
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Advertising,promotion,and supplemental aspects of integrated marketing communications
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Public relations in the marketing mix: introducing vulnerability relations
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Customer message management : increasing marketing's impact on selling
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Unleashing the power of PR : a contrarian's guide to marketing and communication
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Marketing communications in tourism and hospitality[electronic resource] :concepts, strategies and cases /
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Subjects