Consumers
Overview
Works: | 10 works in 7 publications in 7 languages |
---|
Titles
Managing customers as investments : the strategic value of customers in the long run
by:
(Language materials, printed)
Handbook of research on effective marketing in contemporary globalism /
by:
(Language materials, printed)
Globalization, culture and branding :how to leverage cultural equity for building iconic brands in the era of globalization /
by:
(Language materials, printed)
Subjects