Corporate image
Overview
Works: | 13 works in 11 publications in 11 languages |
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Titles
Image marketing:using public perceptions to attain business objectives
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Crisis management by apology : corporate responses to allegations of wrongdoing
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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
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The soul of the corporation : how to manage the identity of your company
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Really good logos explained : top design professionals critique 500 logos & explain what makes them work
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Contemporary thoughts on corporate branding and corporate identity management[electronic resource] /
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Subjects