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Strategic luxury management :value creation and creativity for competitive advantage /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	338.4/7
Title/Author:	Strategic luxury management : : value creation and creativity for competitive advantage // David Millán Planelles.
Author:	Planelles, David Millán,
Published:	Abingdon, Oxon ; : Routledge,, 2022.
Description:	xiii, 247 p. : : ill. ;; 24 cm.
Subject:	Luxury goods industry - Management.
Subject:	Luxuries.
Subject:	Strategic planning.
ISBN:	9780367858377 (pbk.) :
ISBN:	9780367858346 (hbk.)
[NT 15000227]:	Includes bibliographical references and index.
[NT 15000229]:	"Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. 1st, the company itself, determining what defines a luxury firm. 2nd, the book offers a specific framework to assess creativity across management and not simply as an individual talent. 3rd, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides"--

Strategic luxury management :value creation and creativity for competitive advantage /
Planelles, David Millán,1976-

Strategic luxury management :value creation and creativity for competitive advantage /David Millán Planelles. - Abingdon, Oxon ;Routledge,2022. - xiii, 247 p. :ill. ;24 cm. - Mastering luxury management.

Includes bibliographical references and index.

"Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. 1st, the company itself, determining what defines a luxury firm. 2nd, the book offers a specific framework to assess creativity across management and not simply as an individual talent. 3rd, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides"--

ISBN: 9780367858377 (pbk.) :NTD 1,313

LCCN: 2021023179Subjects--Topical Terms:

472259
Luxury goods industry
--Management.

LC Class. No.: HD9999.L852 / P53 2022

Dewey Class. No.: 338.4/7

Strategic luxury management :value creation and creativity for competitive advantage /
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020 $a 9780367858346 (hbk.)
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245 1 0 $a Strategic luxury management : $b value creation and creativity for competitive advantage / $c David Millán Planelles.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2022.
300 $a xiii, 247 p. : $b ill. ; $c 24 cm.
490 0 $a Mastering luxury management
504 $a Includes bibliographical references and index.
520 $a "Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centred on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment. The book provides insight into the luxury industry and how companies face market complexity across three key areas. 1st, the company itself, determining what defines a luxury firm. 2nd, the book offers a specific framework to assess creativity across management and not simply as an individual talent. 3rd, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, including chapter objectives and self-study questions. With examples and case studies from international firms illustrating each chapter, Strategic Luxury Management is essential reading for postgraduate, MBA and executive education students studying luxury management, luxury brand management, luxury creativity and innovation, and strategic management, as well as reflective practitioners within the luxury industry. Online resources include chapter-by-chapter PowerPoint slides"-- $c Provided by publisher.
650 0 $a Luxury goods industry $x Management. $3 472259
650 0 $a Luxuries. $3 422733
650 0 $a Strategic planning. $3 172371