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Kucuk, S. Umit.

概要

作品:	1 作品在 1 项出版品 1 种语言

书目信息

Brand hate[electronic resource] :navigating consumer negativity in the digital world / by: Kucuk, S. Umit.; SpringerLink (Online service) (书目-电子资源)

主题

Business and Management. Emotion. Customer Relationship Management. Corporate Communication/Public Relations. Brand name products Media Management. Online Marketing/Social Media. Branding (Marketing) Consumer behavior. Customer loyalty.

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