Languages
Martinez-Lopez, Francisco J.
Overview
| Works: | 1 works in 4 publications in 1 languages | |
|---|---|---|
Titles
Online brand communities[electronic resource] :using the social web for branding and marketing /
by:
Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Language materials, printed)
Advances in national brand and private label marketing[electronic resource] :third International Conference, 2016 /
by:
Clark Conference ((2005 :); Gazquez-Abad, Juan Carlos.; Gijsbrecht, Els.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing[electronic resource] :second International Conference, 2015 /
by:
Clark Conference ((2005 :); Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; Sethuraman, Raj.; SpringerLink (Online service)
(Language materials, printed)
Handbook of strategic e-business management[electronic resource] /
by:
Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Language materials, printed)
Subjects
Business/Management Science, general.
Computer Science, general.
Marketing.
Business Strategy/Leadership.
Business and Management.
Industrial, Organisational and Economic Psychology.
Electronic commerce
e-Business/e-Commerce.
Internet advertising.
IT in Business.
Economics/Management Science.
Branding (Marketing)
Electronic commerce.
e-Commerce/e-business.