陳冠云

運動用品品牌知名度、知覺品質、知覺價值對消費者購買意願影響之研究 = The Effects of Brand Awareness of Sport Equipments, Perceived Quality, Perceived Value on Customer’s Purchase Intention : 以NIKE休閒運動鞋為例; A Case Study of NIKE Leisure Athletic Shoes by: 陳冠云 (Language materials, printed) , [撰]