黃淑華

口碑行銷、消費動機、可信度對購買意願影響之研究 = A Study of the Effects of Word-of-Mouth Marketing, Consumer Motivation, and Credibility on Purchase Intention by: 黃淑華 (書目-語言資料,印刷品) , [撰]

便利商店服務創新、顧客價值與顧客忠誠度關聯性研究 = A Study of the Relationships among the Service Innovation of Convenient Loyalty : 以臺中市7-11為例; A Case Study of 7-11 in Taichung by: 黃淑華 (書目-語言資料,印刷品) , [撰]