鄭自隆

Overview

Works:	7 works in 9 publications in 1 languages

Titles

數位整合行銷傳播 by: 鄭自隆 (Language materials, printed) , [著]

文化行銷 by: 凌網科技股份有限公司; 洪雅慧; 許安琪; 鄭自隆 (Electronic resources)

廣告管理 by: 凌網科技股份有限公司; 鄭自隆 (Electronic resources)

傳播研究與效果評估 by: 鄭自隆 (Language materials, printed) , [著]

公共關係 = Public relations : 策略與管理; strategy and tactics by: 鄭自隆 (Language materials, printed) , [著]

電視置入 = "Placement" on TV : 型式.效果與倫理; format, effect and regulation by: 鄭自隆 (Language materials, printed) , [著]

文創行銷 : 文化商品化商品文化化 by: 鄭自隆 (Language materials, printed) , [著]

中華民國廣告年鑑 = Advertising yearbook of Taiwan, the Republic of China by: 劉毅志; 鄭自隆; 黃振家 (Language materials, printed) , [總編輯]

文創 : 行銷與管理 by: 鄭自隆 (Language materials, printed) , [著]

Subjects