語系
McDonald, Malcolm.
概要
| 作品: | 1 作品在 8 項出版品 1 種語言 | |
|---|---|---|
書目資訊
Marketing value metrics :a new metrics model to measure marketing effectiveness /
by:
Maklan, Stan.; McDonald, Malcolm.; Mouncey, Peter.
(書目-語言資料,印刷品)
Marketing accountability[electronic resource] :how to measure marketing effectiveness /
by:
McDonald, Malcolm.; Mouncey, Peter.; ebrary, Inc.
(書目-語言資料,印刷品)
Marketing plans[electronic resource] :how to prepare them, how to use them /
by:
McDonald, Malcolm.; Wilson, Hugh, (1962-)
(書目-電子資源)
Market segmentation[electronic resource] :how to do it and how to profit from it /
by:
Dunbar, Ian, (1951-); McDonald, Malcolm.
(書目-電子資源)
Marketing plans for services[electronic resource] :a complete guide /
by:
Frow, Pennie.; McDonald, Malcolm.; Payne, Adrian.
(書目-電子資源)
Marketing and finance[electronic resource] :creating shareholder value /
by:
McDonald, Malcolm.; Smith, Brian D. (1961-); Ward, Keith, (1949-)
(書目-電子資源)
Creating powerful brands /
by:
De Chernatony, Leslie, (1953-); McDonald, Malcolm.; Wallace, Elaine.
(書目-語言資料,印刷品)
Key account management[electronic resource] :the definitive guide /
by:
McDonald, Malcolm.; Woodburn, Diana.
(書目-電子資源)
Marketing and finance :creating shareholder value /
by:
McDonald, Malcolm.; Smith, Brian D. (1961-); Ward, Keith, (1949-)
(書目-語言資料,印刷品)