莊淑雅

消費者對國際品牌手機其品牌形象、購買動機對滿意度之影響 = A study of the brand image and purchase motivation of international brand mobile phone on the in fluence of consumer sastifaction - case study for Samsung and Nokia : 以三星和諾基亞為例 by: 莊淑雅 (書目-語言資料,印刷品) , [撰]